An estimated 77,000 women will be newly diagnosed with cancer in 2007, and 1 out of 3 are estimated to have cancer in their lifetime. Look Good Feel Better encourages women with cancer to help themselves manage the effects of the disease and its treatment on their appearance. Over 1.5 million copies were printed and distributed across Canada in over a dozen women’s magazines. A new online version includes 10 videos, enhancing the editorial content and bringing to life advertisers’ messages. The year-over-year revenue was increased by over 26%, bolstered by three out-of-category advertisers supporting the magazine for the first time.