Touring magazine is edited and published five times a year for the Canadian Automobile Association and has a circulation of 608,000 copies distributed through direct mail to every member of the CAA in the province of Quebec. As a direct result of the magazine’s improved look and content, CAA membership has increased by 36% over the last 5 years and magazine readership is up 24% for the same period. According to statistics in the Print Measurement Bureau (PMB) 2007 survey, Touring is among Quebec’s top 5 periodicals, with more than 1 million readers per issue.